THE COLLECTIVE

 
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GAINING SOCIAL INFLUENCE CAN MEAN BIG REWARDS...AND BIG RISKS.   

 
 
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YOUR BRAND IS SAFE WITH US.

We brought together the top talent in social and digital communication – experts you can’t find anywhere else. Need someone to run your “Super Bowl” strategy, your launch war room, or develop your top executives’ personal brands? The Collective gives you access to the leading experts – and the influence they bring – when it matters the most.

 

What The Collective can do for you:

  • Crisis planning + response
  • Training + professional development
  • Speakers bureau
  • Strategic planning + live event management
 
 

 

This is what we mean by influence.

Members of the Collective Have...

 
 
  • Managed everything from election night social media war rooms to Oscar night red carpet coverage

  • Wrote the book on how to respond to a crisis on social media

  • Helped a multinational energy company respond to an [environmental incident] that lead the national news headlines for weeks

  • Developed the voice of a major fast food restaurant consumer brand

  • Developed brand content that was the toast of Cannes Lions

  • Turned a television and radio studio into an award-winning multimedia content studio

  • Advised the President of the United States on his social and digital strategy
  • The largest Twitter following of any member of the White House press corps
  • Their iPhone on display in The Newseum
  • Lead award-winning Super Bowl social media activation and live event war room for a national automobile brand
  • Developed social strategy, voice and content for Oscar-winning celebrities (and a few reality show ones, too!)
 
  Miguel Ferrer   Miguel is an accomplished media industry executive who has developed high-performance teams and breakthrough strategies across digital, social, television, print, and music in the U.S. and Latin America. He provides digital business strategy and consumer development guidance to a select group of media and non-profit advocacy organizations in the U.S. and Puerto Rico, including Tufts University, NPR, Media Matters for America, Latin Media House, and AARP. Miguel has extensive experience in the media world, including his work as: Vice President of Digital at Fusion (the ABC News/Univision News joint venture); Managing Editor of HuffPost Latino Voices, HuffPost Voces (Spanish language), and HuffPost Black Voices; General Manager and Director of Programming of AOL Latino; and Business Development Manager at People en Español.

Miguel Ferrer

Miguel is an accomplished media industry executive who has developed high-performance teams and breakthrough strategies across digital, social, television, print, and music in the U.S. and Latin America. He provides digital business strategy and consumer development guidance to a select group of media and non-profit advocacy organizations in the U.S. and Puerto Rico, including Tufts University, NPR, Media Matters for America, Latin Media House, and AARP. Miguel has extensive experience in the media world, including his work as: Vice President of Digital at Fusion (the ABC News/Univision News joint venture); Managing Editor of HuffPost Latino Voices, HuffPost Voces (Spanish language), and HuffPost Black Voices; General Manager and Director of Programming of AOL Latino; and Business Development Manager at People en Español.

  Lucia Evans   Lucia is a multiple-award-winning marketing leader with an expertise and passion for building brands that consumers love through evocative storytelling. She has applied her strategic, consumer-first mindset and visionary thinking to diverse brands and consumer segments, driving substantial brand and business results. Lucia recently served as the Senior Director of Social and Digital Marketing at Marriott International, where she led social, content, and digital marketing strategies for the hospitality company's largest brands. Her innovative campaigns gave Marriott its first ever Webby award in 2015. Prior to Marriott, Lucia led social media at Ann Taylor and has also served as the social media account lead on brands including Beats by Dre, Thomson Reuters, A+E Networks, Mattel Global, M·A·C Cosmetics, Marc Jacobs, and Avon. A number of her innovative and successful initiatives have been featured in Mashable, Digiday, AdWeek, and Refinery29.

Lucia Evans

Lucia is a multiple-award-winning marketing leader with an expertise and passion for building brands that consumers love through evocative storytelling. She has applied her strategic, consumer-first mindset and visionary thinking to diverse brands and consumer segments, driving substantial brand and business results. Lucia recently served as the Senior Director of Social and Digital Marketing at Marriott International, where she led social, content, and digital marketing strategies for the hospitality company's largest brands. Her innovative campaigns gave Marriott its first ever Webby award in 2015. Prior to Marriott, Lucia led social media at Ann Taylor and has also served as the social media account lead on brands including Beats by Dre, Thomson Reuters, A+E Networks, Mattel Global, M·A·C Cosmetics, Marc Jacobs, and Avon. A number of her innovative and successful initiatives have been featured in Mashable, Digiday, AdWeek, and Refinery29.

  Thea MacBaxter   Thea has over 15 years of communications and marketing experience and is one of the earliest adopters in the pivotal cross-section of earned, owned, and paid media. She works in multiple sectors—including corporate, health & wellness, and fashion brands—to deliver digital creative and strategy. Previously, Thea created and led the digital practice at leading agency Sunshine Sachs. While there, she grew the business to include paid media, influencer marketing, analytical services, and more. She managed work for clients that ranged from A-list celebrities to YouTube stars, from international NGOs to the hottest startups, and from wellness apps to consumer technologies. Before Sunshine Sachs, Thea was Vice President at MWW Group in New York, where she led teams that produced award-winning PR and social media campaigns for Fortune 500 tech and consumer companies.

Thea MacBaxter

Thea has over 15 years of communications and marketing experience and is one of the earliest adopters in the pivotal cross-section of earned, owned, and paid media. She works in multiple sectors—including corporate, health & wellness, and fashion brands—to deliver digital creative and strategy. Previously, Thea created and led the digital practice at leading agency Sunshine Sachs. While there, she grew the business to include paid media, influencer marketing, analytical services, and more. She managed work for clients that ranged from A-list celebrities to YouTube stars, from international NGOs to the hottest startups, and from wellness apps to consumer technologies. Before Sunshine Sachs, Thea was Vice President at MWW Group in New York, where she led teams that produced award-winning PR and social media campaigns for Fortune 500 tech and consumer companies.

  David Almacy   David’s career experience spans 20 years at the intersection of public relations, digital, media, government, and public affairs, consulting with clients on strategies to increase engagement in government, politics, issue advocacy, and corporate brand reputation. He has held senior positions at firms and institutions such as Edelman, Waggener Edstrom, the White House, U.S. Department of Education, C-SPAN, Phi Delta Theta Fraternity, and the Republican National Committee. At Edelman, David was a Senior Vice President on the digital and media teams that developed and managed comprehensive communications programs for clients such as Hilton Worldwide, Adobe, Wounded Warrior Project, ICANN, Microsoft, Starbucks, BAE Systems Inc., and Walmart. Previously, David was the White House Internet director under President George W. Bush, where he drove online strategy and served as an official spokesman. During that time, he was also the primary owner of WhiteHouse.gov and spearheaded the website’s comprehensive redesign. David has been named one of PRWeek’s “Top 40 Under 40” and Washingtonian magazine’s “Top 100 Tech Titans,” and he is an adjunct faculty member in Georgetown University’s Public Relations and Corporate Communications Master’s Program.

David Almacy

David’s career experience spans 20 years at the intersection of public relations, digital, media, government, and public affairs, consulting with clients on strategies to increase engagement in government, politics, issue advocacy, and corporate brand reputation. He has held senior positions at firms and institutions such as Edelman, Waggener Edstrom, the White House, U.S. Department of Education, C-SPAN, Phi Delta Theta Fraternity, and the Republican National Committee. At Edelman, David was a Senior Vice President on the digital and media teams that developed and managed comprehensive communications programs for clients such as Hilton Worldwide, Adobe, Wounded Warrior Project, ICANN, Microsoft, Starbucks, BAE Systems Inc., and Walmart. Previously, David was the White House Internet director under President George W. Bush, where he drove online strategy and served as an official spokesman. During that time, he was also the primary owner of WhiteHouse.gov and spearheaded the website’s comprehensive redesign. David has been named one of PRWeek’s “Top 40 Under 40” and Washingtonian magazine’s “Top 100 Tech Titans,” and he is an adjunct faculty member in Georgetown University’s Public Relations and Corporate Communications Master’s Program.

 Mary Martinez

Mary Martinez

 Sean Rogers

Sean Rogers