This is what we mean by influence.

Members of the collective have...

 
  • Managed everything from election night social media war rooms to Oscar night red carpet coverage
  • Wrote the book on how to respond to a crisis on social media
  • Helped a multinational energy company respond to a crisis that lead the national news headlines for weeks
  • Developed brand content that was the toast of Cannes Lions
  • Advised the President of the United States on his social and digital strategy
  • Lead award-winning Super Bowl social media activation and live event war room for a national automobile brand
  Amy Brown   Amy Brown is a social and digital marketing strategist. She most recently spent four years as the in-house social media lead at Wendy’s. While at Wendy’s, Amy built the digital piece of the brand’s crisis strategy, advising both senior leadership and franchisees on how to respond in crisis. She also served as main strategist in numerous incidents, from customer fury over removing a much-loved menu item to a viral hoax about horse meat. In all brand crisis situations, she also served as lead community manager.

Amy Brown

Amy Brown is a social and digital marketing strategist. She most recently spent four years as the in-house social media lead at Wendy’s. While at Wendy’s, Amy built the digital piece of the brand’s crisis strategy, advising both senior leadership and franchisees on how to respond in crisis. She also served as main strategist in numerous incidents, from customer fury over removing a much-loved menu item to a viral hoax about horse meat. In all brand crisis situations, she also served as lead community manager.

  Lucia Evans   Lucia is a multiple-award-winning marketing leader with an expertise and passion for building brands that consumers love through evocative storytelling. She has applied her strategic, consumer-first mindset and visionary thinking to diverse brands and consumer segments, driving substantial brand and business results. Lucia recently served as the Senior Director of Social and Digital Marketing at Marriott International, where she led social, content, and digital marketing strategies for the hospitality company's largest brands. Her innovative campaigns gave Marriott its first ever Webby award in 2015. Prior to Marriott, Lucia led social media at Ann Taylor and has also served as the social media account lead on brands including Beats by Dre, Thomson Reuters, A+E Networks, Mattel Global, M·A·C Cosmetics, Marc Jacobs, and Avon. A number of her innovative and successful initiatives have been featured in Mashable, Digiday, AdWeek, and Refinery29.

Lucia Evans

Lucia is a multiple-award-winning marketing leader with an expertise and passion for building brands that consumers love through evocative storytelling. She has applied her strategic, consumer-first mindset and visionary thinking to diverse brands and consumer segments, driving substantial brand and business results. Lucia recently served as the Senior Director of Social and Digital Marketing at Marriott International, where she led social, content, and digital marketing strategies for the hospitality company's largest brands. Her innovative campaigns gave Marriott its first ever Webby award in 2015. Prior to Marriott, Lucia led social media at Ann Taylor and has also served as the social media account lead on brands including Beats by Dre, Thomson Reuters, A+E Networks, Mattel Global, M·A·C Cosmetics, Marc Jacobs, and Avon. A number of her innovative and successful initiatives have been featured in Mashable, Digiday, AdWeek, and Refinery29.

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Rhiannon Apple

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  Miguel Ferrer   Miguel is an accomplished media industry executive who has developed high-performance teams and breakthrough strategies across digital, social, television, print, and music in the U.S. and Latin America. He provides digital business strategy and consumer development guidance to a select group of media and non-profit advocacy organizations in the U.S. and Puerto Rico, including Tufts University, NPR, Media Matters for America, Latin Media House, and AARP. Miguel has extensive experience in the media world, including his work as: Vice President of Digital at Fusion (the ABC News/Univision News joint venture); Managing Editor of HuffPost Latino Voices, HuffPost Voces (Spanish language), and HuffPost Black Voices; General Manager and Director of Programming of AOL Latino; and Business Development Manager at People en Español.

Miguel Ferrer

Miguel is an accomplished media industry executive who has developed high-performance teams and breakthrough strategies across digital, social, television, print, and music in the U.S. and Latin America. He provides digital business strategy and consumer development guidance to a select group of media and non-profit advocacy organizations in the U.S. and Puerto Rico, including Tufts University, NPR, Media Matters for America, Latin Media House, and AARP. Miguel has extensive experience in the media world, including his work as: Vice President of Digital at Fusion (the ABC News/Univision News joint venture); Managing Editor of HuffPost Latino Voices, HuffPost Voces (Spanish language), and HuffPost Black Voices; General Manager and Director of Programming of AOL Latino; and Business Development Manager at People en Español.

  Raashee Gupta Erry   Raashee leads social media and digital media strategies and programs at Verified, where she brings a deep expertise in building social media practices, like the multi-disciplinary Superbowl programs for Volkswagen, where she led an award winning real-time social media war room. She has 15 years of experience in building brands, driving demand, and creating advocacy networks. Additionally, she brings B2C and B2B experience in senior-level roles, working with notable brands including Avis & Budget Rent a Car, American Express, Samsung Electronics, National Guard, Neustar & Digitas. Raashee serves as a mentor at 1766, advisor with Emissary, and council member with Gerson Lehrman Group. She holds a M.B.A from University of Maryland, B.S. in Marketing & Advertising from Fashion Institute of Technology, NY and B.A in Economics from Punjab University, India.

Raashee Gupta Erry

Raashee leads social media and digital media strategies and programs at Verified, where she brings a deep expertise in building social media practices, like the multi-disciplinary Superbowl programs for Volkswagen, where she led an award winning real-time social media war room. She has 15 years of experience in building brands, driving demand, and creating advocacy networks. Additionally, she brings B2C and B2B experience in senior-level roles, working with notable brands including Avis & Budget Rent a Car, American Express, Samsung Electronics, National Guard, Neustar & Digitas. Raashee serves as a mentor at 1766, advisor with Emissary, and council member with Gerson Lehrman Group. She holds a M.B.A from University of Maryland, B.S. in Marketing & Advertising from Fashion Institute of Technology, NY and B.A in Economics from Punjab University, India.

  Thea Haigh   Thea has over 15 years of communications and marketing experience and is one of the earliest adopters in the pivotal cross-section of earned, owned, and paid media. She works in multiple sectors—including corporate, health & wellness, and fashion brands—to deliver digital creative and strategy. Previously, Thea created and led the digital practice at leading agency Sunshine Sachs. While there, she grew the business to include paid media, influencer marketing, analytical services, and more. She managed work for clients that ranged from A-list celebrities to YouTube stars, from international NGOs to the hottest startups, and from wellness apps to consumer technologies. Before Sunshine Sachs, Thea was Vice President at MWW Group in New York, where she led teams that produced award-winning PR and social media campaigns for Fortune 500 tech and consumer companies.

Thea Haigh

Thea has over 15 years of communications and marketing experience and is one of the earliest adopters in the pivotal cross-section of earned, owned, and paid media. She works in multiple sectors—including corporate, health & wellness, and fashion brands—to deliver digital creative and strategy. Previously, Thea created and led the digital practice at leading agency Sunshine Sachs. While there, she grew the business to include paid media, influencer marketing, analytical services, and more. She managed work for clients that ranged from A-list celebrities to YouTube stars, from international NGOs to the hottest startups, and from wellness apps to consumer technologies. Before Sunshine Sachs, Thea was Vice President at MWW Group in New York, where she led teams that produced award-winning PR and social media campaigns for Fortune 500 tech and consumer companies.

 
  David Almacy   David’s career experience spans 20 years at the intersection of public relations, digital, media, government, and public affairs, consulting with clients on strategies to increase engagement in government, politics, issue advocacy, and corporate brand reputation. He has held senior positions at firms and institutions such as Edelman, Waggener Edstrom, the White House, U.S. Department of Education, C-SPAN, Phi Delta Theta Fraternity, and the Republican National Committee. At Edelman, David was a Senior Vice President on the digital and media teams that developed and managed comprehensive communications programs for clients such as Hilton Worldwide, Adobe, Wounded Warrior Project, ICANN, Microsoft, Starbucks, BAE Systems Inc., and Walmart. Previously, David was the White House Internet director under President George W. Bush, where he drove online strategy and served as an official spokesman. During that time, he was also the primary owner of WhiteHouse.gov and spearheaded the website’s comprehensive redesign. David has been named one of PRWeek’s “Top 40 Under 40” and Washingtonian magazine’s “Top 100 Tech Titans,” and he is an adjunct faculty member in Georgetown University’s Public Relations and Corporate Communications Master’s Program.

David Almacy

David’s career experience spans 20 years at the intersection of public relations, digital, media, government, and public affairs, consulting with clients on strategies to increase engagement in government, politics, issue advocacy, and corporate brand reputation. He has held senior positions at firms and institutions such as Edelman, Waggener Edstrom, the White House, U.S. Department of Education, C-SPAN, Phi Delta Theta Fraternity, and the Republican National Committee. At Edelman, David was a Senior Vice President on the digital and media teams that developed and managed comprehensive communications programs for clients such as Hilton Worldwide, Adobe, Wounded Warrior Project, ICANN, Microsoft, Starbucks, BAE Systems Inc., and Walmart. Previously, David was the White House Internet director under President George W. Bush, where he drove online strategy and served as an official spokesman. During that time, he was also the primary owner of WhiteHouse.gov and spearheaded the website’s comprehensive redesign. David has been named one of PRWeek’s “Top 40 Under 40” and Washingtonian magazine’s “Top 100 Tech Titans,” and he is an adjunct faculty member in Georgetown University’s Public Relations and Corporate Communications Master’s Program.

  Wendy Harman   Wendy Harman is a connector of creative ideas, a collaboration enthusiast, an intrapreneur, a digital nerd, a citizen scientist, a human centered designer, a civic hacker, a strategic thinker and a professional listener. She is currently serving a civic tour of duty as a Presidential Innovation Fellow (PIF). A Fellow since early 2016, she has worked on improving outcomes for youth in foster care with Health and Human Services and making cancer clinical trials easier to navigate with the National Cancer Institute as part of the Vice President's Cancer Moonshot Initiative. She also helped plan a White House Mapathon and the first White House Foster Care Hackathon, and conducted research for the White House  Data-Driven Justice Initiative .

Wendy Harman

Wendy Harman is a connector of creative ideas, a collaboration enthusiast, an intrapreneur, a digital nerd, a citizen scientist, a human centered designer, a civic hacker, a strategic thinker and a professional listener. She is currently serving a civic tour of duty as a Presidential Innovation Fellow (PIF). A Fellow since early 2016, she has worked on improving outcomes for youth in foster care with Health and Human Services and making cancer clinical trials easier to navigate with the National Cancer Institute as part of the Vice President's Cancer Moonshot Initiative. She also helped plan a White House Mapathon and the first White House Foster Care Hackathon, and conducted research for the White House Data-Driven Justice Initiative.